About me

Graphic Designer. Creative Manager. Problem Solver.

I love making things look good, but more than that, I love making things make sense. Give me a problem and I won’t stop thinking about it until I have found the best, most efficient solution.

My work spans branding, editorial design, and high-end experiences, usually under tight deadlines and high expectations. I also lead teams and keep projects on track from ideation to completion.

I believe hard work, clear concepts, and good type can solve almost any problem.

Background

BFA Graphic Design - The College of Saint Rose 

Continuing Education, Front End Development - Wake Technical Community College

Hopscotch Design Festival (2015, 2016, 2017)

AIGA Thrive Conference (2019)

APMP Bid & Proposal Conference (2022)

Smartsheet Engage Conference (2025).

  • On Location - TKO
    January 2023 – Present

    • Contribute to developing high-impact visual assets, environmental graphics, wayfinding, signage, and 3D renderings for national and global events.

    • Own creative consistency across all touchpoints by implementing and enforcing brand guidelines and scalable design systems.

    • Design a range of deliverables including large format, small format, promotional items, and digital under tight timelines within brand guidelines.

    • Develop workflow standards, production processes, and digital asset libraries to improve quality, efficiency, and cross-team collaboration.

    • Collaborate with producers, architects, marketing, vendors, and executives to deliver elevated experiences.

    • Mentor and coach senior coordinators and designers, supporting creative growth, and efficiency.

    • Manage freelance resources, contracts, and creative assignments based on project scope and brand needs.

  • Cannonball Music Hall
    January 2021 - Present

    • Built and evolved the brand identity for an independent live events space

    • Design campaigns across social, print, and in-venue touchpoints

    • Lead booking and programming for a variety of acts and audiences

    • Manage staff, scheduling, and day-to-day operations

  • Hazen and Sawyer
    January 2015 - December 2022
    Graphic Designer 2015-2016
    Senior Graphic Designer 2016-2018
    Principal Graphic Designer 2018-2020
    Senior Principal Graphic Designer 2020-2022

    • Developed and designed visually compelling proposals and marketing collateral.

    • Designed both digital and print infographics, branding materials, and outreach content for public engagement.

    • Worked cross-functionally with engineers and subject matter experts to translate complex data into accessible, impactful visuals.

    • Led branding initiatives, ensuring cohesive identity across all platforms.

    • Designed templates and enhanced internal communication through development of visual assets and systems.

  •  May 2017 – September 2018

    • Managed PR, marketing strategy, and digital content for brand visibility and community engagement.

    • Designed collateral for web and print mediums.

    • Oversaw social media, website content, and merchandising operations.

    • Spearheaded community outreach events and partnerships to enhance brand presence.

    • Led board initiatives to restore financial health and operational compliance.

the nuts and bolts

What Tools do you use?

1

My brain mostly, but also:

Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Dreamweaver), Microsoft Office 365 (Word, PowerPoint, Excel, Publisher, Teams, Sharepoint), Google (Drive, Docs, Sheets, Slides, Forms), Asana, Smartsheet, Figma, and more

Do you have any design skills?

2

I sure do.

Visual communication, brand identity, UX/UI design, environmental graphics, digital & print collateral, storytelling through design, project management, typography, layout, color theory

Anything else?

3

I also do a little copywriting, love a good spreadsheet, and believe in people-first leadership.

How can I contact you?

4

Via email is the easiest: cfryedesign@gmail.com

A phone call and text will also work: (607) 821-8876